Projects and Campaigns

When a smile is born

Your first Joy will be our gift to you

A special initiative to launch Joy on the market: the all-soft pacifier that has never existed before

J BIMBI® gives as a gift to every newborn a Joy pacifier because those who try Joy will never want anything else.

Every new mum can request a free Joy GIFT 0-6 months at the Bimbi Stores (Pharmacies, Parapharmacies, Health Stores, Baby Stores, etc.) that participate in the promotion “The first Joy is our gift to you” promotion simply by providing the child’s fiscal code (the health card is fine as well).


The project that supports Neonatal Intensive Care Units, NICUs, preterm babies and their parents.

Why My Hero? Because babies born preterm are the most fragile, struggling to grow and to win the battle of life, an unimaginable show of strength. They are our little heroes. And so are the parents who accompany them with love by overcoming challenges they were not ready to face.

But these little Heroes would not be here and their wonderful stories would not exist without the NICU angels taking care of them and their parents.

J BIMBI® thought about the world of the NICUs and, in cooperation with their operators, designed a very special bodysuit: the “J BIMBI® My Hero bodysuit”, which will be donated to all interested NICUs in Italy.

More than 50 NICUs in hospitals across Italy have already received and are already using J BIMBI® bodysuits for preterm babies..