Happiness is a journey that begins when you are young.

We’ve always wanted to be close to mums and dads during the growth of their children, offering safe and innovative solutions designed specifically to meet the child’s needs from the earliest days, even for the most fragile babies.
Because for us happiness is a journey that begins when you are young.

From this the idea of a smiling brand!

Choosing J BIMBI®

means adopting an eco-sustainable philosophy, attentive to the environment and savings, without giving up on safety and safeguarding the health of our children thanks to a strong commitment to technological product innovation.


Environmental sustainability is a principle that makes us at J BIMBI® particularly proud because we provide products for children and children are the future. We are aware that the world they will live in will be the one they inherit from us.

This is why every day we commit ourselves to develop environmentally friendly baby apparel and products that do not harm the planet or have as little impact as possible, while guaranteeing the highest quality and safety.


J BIMBI® is a brand with a strong focus on technological innovation that improves the lives of families and of babies in their first years of life. This is why all our products have certifications and patents that make them unique and are a guarantee of extreme quality and safety. Ours are not advertising slogans but scientific facts.


In 2018, the 0-36 month bodysuits were granted an international patent for the invention of the first cotton one-size bodysuit for children from 0 to 36 months.

Feeding bottles

J BIMBI® feeding bottles are protected by an international patent due to the special low vacuum valve that guarantees the effectiveness of their anti-colic and anti-otitis action.


J BIMBI® Joy is a brand new range of innovative pacifiers featuring a world-exclusive patent pending technology: Joy Night pacifier is the first all-silicone glow-in-the-dark pacifier


At J BIMBI® we pay great attention to safety, because when talking about babies and children, safety can never be too much. Each product was scientifically tested to guarantee the greatest possible safety for our babies.

In 2010, Europe banned feeding bottles with BPA (Bisphenol A) because they were harmful to the development of babies.
J BIMBI® feeding bottles and products were the first BPA-free in the world, a line of safe products created in 1996, anticipating European guidelines that came only 4 years later!

Since 2018, all J BIMBI® bodysuits are exclusively made of organic cotton: produced with 100% organic cotton of the highest quality that comes from organic seeds, grown in protected fields where no herbicides or pesticides of chemical origin are used.
As proven by our GOTS certification, we not only use natural fibers from organic farming but we also apply a dyeing process based on the use of natural products without toxic and eco-toxic characteristics

There is no perfect pacifier because every baby’s mouth is different and constantly growing. But with the help of experts, J BIMBI® developed an innovative range of pacifiers that guarantees maximum safety and the highest quality standards in accordance with medical and scientific guidelines.
We developed a symmetrical orthodontic nipple (tear-drop-shaped) that is particularly soft and appreciated by babies. We also chose not to produce and market products containing rubber (a latex derivative), a potential cause of allergies in babies, but only made of Medical Silicone.
In addition, all our pacifiers do not have rings or rigid handles as recommended by the SIPPS (Italian Society of Preventive and Social Paediatrics) guidelines to reduce trauma in the event of falls.

Premature infants

Since 2020, through the My Hero project, J BIMBI® has also been dedicating special attention and significant commitment to premature babies, who are more fragile and in need of special care. A beneficial project to help Neonatal Intensive Care Units combined with a range of products designed specifically for the care and well-being of premature babies:

The J BIMBI® glass feeding bottles are particularly recommended for babies born prematurely or with cleft lip/palate, thanks to the safety of the material (glass is hygienic, perfectly sterilizable and inert, meaning that it does not release any substance when in contact with milk) and the LOW VACUUM, which makes sucking natural and less tiring even for the most fragile babies.

Premature babies are very small at birth, they weigh less than 2.5 kg. (5.5 lbs.) and need clothes suitable for them. For this reason, J BIMBI® developed the My Hero line of bodysuits in collaboration with neonatal operators, dedicated to premature babies. Extra-small size, high quality non-toxic organic cotton and kimono closure make them the ideal bodysuits for all little heroes.

Smile pacifiers in medical silicone have also been manufactured in size 00-2 months with a very small nipple and an ultra-ventilated shield with reduced dimensions perfect for premature babies.